American Marketing Association Las Vegas Chapter

Date: Thursday, March 6, 2008
Time: 11:30 AM - 1:00 PM
Location: Cili Fine Dining
5160 Las Vegas Blvd. S.
Las Vegas, NV 89119
(Just off Russell Rd)
Topic: Dunkin' Donuts: Translating an established brand to a new market
Cost: Member $35.00 / Non-Member $45.00 / Student $25.00
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Join us at our new location, Cili Fine Dining to hear Don DeMichele, Chairman & COO of Kainos Partners, talk about the entry of Dunkin Donuts into the Las Vegas market.

Join us while we learn more about the process of replicating the Dunkin' Donuts brand locally and the challenge in communicating their message to new consumers and loyal East coast transplants simultaneously.