American Marketing Association Las Vegas Chapter

August Signature Lucheon

Date: Thursday, August 7, 2008
Time: Noon (11:30 a.m. Networking)
Location: Cili Fine Dining
Cost: Member $35.00 / Non-Member $45.00 / Student $25.00 / All Walk-ins $45.00 (all registration fees are non-refundable)
Topic: Zappos.com

Pictures from event

ZAPPOS.COM
Marketing a Service-Driven Business Model
Putting the Zap in Zappos!
Andy Kurlander, Senior Marketing Manager
Michelle Thomas, Marketing Manager

They Twitter during the work day… they Blog about office escapades that would land the rest of us in the unemployment line… their CEO does photo shoots in thigh high silver boots…and all on the company Website.

Come get the lowdown from the marketing moguls at Zappos.com. Learn firsthand how innovative marketing through a service-driven business model and a hip corporate culture took this online retailer from a quirky e-commerce idea to the number one online shoe retailer in the world, and all in less than a decade.

Did we mention that they offer free shipping both ways, a 365 day return policy and give away free shoes?