Let me be among the first to wish you a Happy Holiday Season! If you want to feel the spirit, be sure to attend the AMA Member Appreciation Holiday Luncheon on December 6 at the Las Vegas Country Club. This is a "benefits bonanza" to network, promote your business, have a great time and a good meal, and even take home some special gifts!

The members of the AMA Board have all pitched in to create 15 fabulous gift baskets for our raffle. In addition, they have put together a special gift package for every member attending, and will have smaller gifts for our non-member guests. You are encouraged to donate an item for our raffle and promote your business when your raffle winner is announced. All proceeds go toward the Scholarship Fund for the UNLV AMA Student Chapter.

The speaker at this event will be our members! We will talk a bit about the board management and solicit candidates for the upcoming elections. We will also get to know one another during introductions and networking activities.

Also, please note that this will be our last luncheon at the Las Vegas Country Club; we will be moving to our new location - Panevino - in January. We will pass out calendars to help you plan the first six months of the year. AMA - Las Vegas is on the move, and YOU are the one to benefit.

Happy Holidays!
Anita Stockbauer
AMA - Las Vegas President
astock26@aol.com

This section contains interesting articles relevant to today's marketing professionals.

up, up & away. Marketing News, 9/15/2007, Vol. 41 Issue 15, p22-25
The article examines the marketing strategy employed by Delta Air Lines to get more users of the airline's Web site to purchase their tickets online. Research showed many consumers were getting information from the site but buying tickets elsewhere. Optimost, a marketing firm that helps customers maximize Web site usage, redesigned the Delta site to make it far easier for customers to purchase tickets and to make it an obvious option. (click on the "up, up & away." link above for the remainder of this story)

SLICE IT UP AND SERVE THEM. Marketing News, 9/15/2007, Vol. 41 Issue 15, p41-43
The article presents advice on marketing research as to the best means of conducting a market segmentation survey. Researchers are told to pinpoint their goals and have specific definitions for each segment they wish to identify. Care should be taken that the data collected in the overall market survey provides enough information for accurate segmentation. Researchers should present a suggested strategy for reaching each market segment. (click on the "SLICE IT UP AND SERVE THEM." link above for the remainder of this story)

Peggy Marlow is a fairly new member of AMA - Las Vegas, but is not a stranger to Las Vegas. She has lived in our wonderful city since 1991. Over the last several months, she has attended mixers and luncheons, assisted with setting up the marketing board, and helped distribute various informational materials. Peggy has also contributed to the door prize raffle and purchased a sponsorship. Always looking to volunteer, she plans on getting involved in the near future with our AMA chapter's committees.

Peggy has more than seventeen years of TRIO experience working in various educational programs. Currently, she serves as the Director for Marketing and Community Relations for UNLV's Center for Academic Enrichment and Outreach. She wears a second hat during the evening and on the weekends as a part-time in-home wine consultant for The Traveling Vineyard. If you enjoy wine, she can help you turn your living room into a tasting room!

She served in the United States Air Force as an active duty member from 1970 to 1979. In November 1979, she left active duty and joined the USAF Reserve Program until she retired in January 2003 with the rank of Senior Master Sergeant. Peggy received her Master's in Educational Leadership from the University of Nevada, Las Vegas, and a Bachelor's in Interdisciplinary Management from Southwest Texas State University. She participates throughout the year in several fun walks raising money for the American Heart Association, Arthritis Foundation, and Susan G. Komen Race for the Cure. She also enjoys bowling and golfing.

November Luncheon

"Marketing Plan for Las Vegas" was the topic of AMA - Las Vegas' November luncheon. Rossi Ralenkotter, CEO of the Las Vegas Convention and Visitors Authority (LVCVA), spoke about the present and future state of branding Las Vegas as a destination. As CEO of the LVCVA, Mr. Ralenkotter oversees the image of Las Vegas across all borders. The LVCVA also works to continue to provide "Adult Freedom" to visitors by inviting and retaining the biggest conventions and events around the globe. Topics covered in this insightful conversation included the growth of Las Vegas to 170,000 rooms by the end of the decade, strategies in maintaining one of the top five most recognizable brands in the world, and a presentation of previous, current, and future Las Vegas ads.

Our featured Annual Sponsor for this event was Frank Yoder from Advanced Information Systems and the Luncheon Sponsor was the Las Vegas Convention and Visitors Authority. More than 120 people attended this event, making it one of the most successful AMA events of the year.

Click here for more photos from this event!

Hispanic Marketing Seminar

There weren't many words actually spoken in Spanish; however, our four expert speakers for the Hispanic Marketing Seminar delivered a wonderful workshop about the Latino culture and how to effectively market to this growing population.

AMA - Las Vegas and Regis University partnered to bring these four experts to Panevino on November 14. Derene Allen, Ray Garza, Chrysanthe Georges, and Diane Huth presented a wide range of useful information for our attendees - from the demographics and distinctions across the various Hispanic population groups to the unique style of marketing approach needed to reach this demographic and provide the best return on investment for each marketer's respective product.

The presentation format allowed each presenter to deliver their highlights, and breakout sessions facilitated an opportunity for personal dialogue. In addition, everyone walked away with a great package of data for additional reference.

Don't miss out - our NEXT AMA luncheon is Thursday, December 6!

There are various ways to become a sponsor for the AMA - Las Vegas Chapter. One of the easiest methods for you to spotlight your business is to donate a raffle prize at one of our monthly luncheons. The income from the raffle supports the scholarship fund, and you have the opportunity for your company to be introduced as you present the raffle gift. November Raffle Prize Donors and Prizes were:

UNLV - UNLV Gift basket
Sky High Marketing - Office Desk Set
Las Vegas Publications - Gift Certificates to Origin India, Advertising in the
   LVCC Relocation Guide, and $30 gift basket from Great Harvest Bread
   Co. Clear Channel - Nutcracker ballet tickets
Chef On The Run (Donna Pressel, owner/chef) - Four fresh bakery gift
  baskets

Our annual sponsor for December is Las Vegas Publications, member Jennifer Mahar.
Our monthly luncheon sponsor for December is Las Vegas Studios International.

Be a sponsor and GET NOTICED!
If you'd like more information about our sponsorship opportunities, please contact Jennifer Mahar at (702) 416-3044 or jennifer@lvpublications.com.

The AMA - Las Vegas Board offers a New Member Orientation every quarter to get acquainted with other members and to introduce new members to the resources AMA has to offer. Whether you have just joined or want a refresher, you are welcome to attend. The next scheduled orientation is 8:00 a.m. on Friday, January 11, 2008 at Sky High Marketing. Please join us!

AMA - Las Vegas has some very exciting events coming up! Don't forget to mark your calendars today with our "Happiest Holiday Luncheon" on Thursday, December 6 at the Las Vegas Country Club! This is a member appreciation event, with lots of surprises AND great raffle prizes. Even Jolly Ol' St. Nick might drop by! Don't miss out on the fun!

Date: Thursday, December 6, 2007
Time: 11:30 a.m. - Networking
12:00 - 1:00 p.m. - Program
Location: Las Vegas Country Club
Be sure to RSVP via the web invite!

Plus, don't miss these upcoming events!
January 3 - First luncheon of 2008 at our new location, Panevino
January 29 - Networking Mixer

More information in next month's eNewsletter on both of these events!

The AMA - Las Vegas Chapter is accepting nominations for the 2008 board positions; so, this is the time to step forward and let your interests be known! Each year the membership votes on the slate of candidates presented by the nominating committee. There will be more specific information on each open position at the December luncheon. First and foremost, however, you must be an active dues-paying member and willing to commit the time to perform the duties of the position. If you are interested in serving on the board, please contact Anita Stockbauer, Angela George, or Kathy Cunningham.

AMA - Las Vegas Member Celebrations
The UNLV Howard Hughes College of Engineering named Frank Yoder to its advisory council. Frank was also named as chair of the UNLV Computer Science Dept. Advisory Board.

AMA - Las Vegas New Members
Keith Evans, Regis University
Benjamin Karsch, Las Vegas Sands Corporation
Jodi Gutstein, Le Cordon Bleu College of Culinary Arts
Francis Lin, Lin & Associates
Amanda Gaudelet, Wynn Las Vegas

Comments, questions, want to volunteer? Have member news for our "A Reason to Celebrate" section? Contact us!

AMA - Las Vegas Chapter
2245 N. Green Valley Pkwy
PMB #506
Henderson, NV 89014

Web: http://www.amalasvegas.com
Email: Astock26@aol.com
AMA Hotline: (702) 593-0883

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