 Just as the weather is cooling off, the AMA-Las Vegas chapter is heating up with YOU under the spotlight. What better time to get involved and maximize your member benefits! One of our chapter's principle roles is to assist in the personal and professional development of our members. This gives you an opportunity to help the board carry out its objectives, as well as maximizes your networking opportunities.
If you ask yourself, "Where can I serve?", here's the answer! Every luncheon needs two people at the registration table, two people at the door to welcome our guests, member mentors for our student members, and assistance selling raffle tickets, directing guests to the member resource table, passing out and collecting the comment cards, as well as collecting information from our members for the eNewsletter.
In addition, there are volunteer opportunities at the mixers and educational seminars, or as a member of one of the committees.
Angela George is president-elect and the person responsible for volunteer assignments. Have you let her know where YOU would like to get more involved? Get connected and plug into the power of AMA-Las Vegas TODAY!
Anita Stockbauer
astock26@aol.com
This section contains interesting articles relevant to today's marketing professionals.
dream a little dream. Marketing News, 9/15/2007, Vol. 41 Issue 15, p18-21
This article focuses on the role of corporate marketing departments in the creation and development of new products. Many companies budget time for their employees to think of new goods and services. Marketing departments, with their large store of data on a company's customers and those consumer's wishes, can keep such idea-generating sessions moving in productive directions. Emerson is cited as a company where marketers have joined engineers in new product development. (click on the "dream a little dream." link above for the remainder of this story)
 Jennifer Nash moved to Las Vegas from Philadelphia, PA last April to accept the position of Regional Marketing Specialist for Ballard Spahr Andrews & Ingersoll, LLP, a national full-service law firm with more than 500 attorneys in eleven offices. In her role, Jennifer creates and executes marketing and business development plans for individual lawyers, practice groups, and the office as a whole. She also handles the public relations, media outreach, advertising, and event planning for the office, and conducts research on potential and current clients.
Jennifer has a background in marketing, communications, and brand management. She is a new member to AMA's Las Vegas chapter, and is also a member of the Legal Marketing Association, Junior League of Las Vegas, and Vegas Young Professionals.
September Luncheon
"Crisis? Plan On It." was September's topic for the AMA-Las Vegas chapter's monthly luncheon. Marv Rockford, Principal Consultant of Rockford Gray, LLC, and James Woodrow, Co-Principal and Founder of Preferred Public Relations & Marketing, were our featured presenters. Both drew upon past personal experiences and current events (for example, Mattel and the Utah Mining accident) to demonstrate the importance of having an effective communication strategy in place before a crisis even occurs. Information shared by these two dynamic speakers helped provide attendees with valuable ideas for their own crisis management plans, as well as insight on determining ways to turn a crisis into an opportunity.
October Luncheon
"Money + Power = Glamour & Luxury: Why this is such a niche market?" drew a sell-out crowd at our October luncheon. Michael T. Carr, President of Greenspun Media Group, spoke about the basics of developing niche media products that focus on high-end consumers. As president of Greenspun Media Group, Mr. Carr has led his company to its position as the largest magazine company in the state. Topics covered in this highly engaging and motivational presentation included creating demand, strategies in targeting ultra high-end consumers, and creating an appealing visual and tactile product.
In addition to the presentation by Mr. Carr, our featured Annual Sponsor was Ray Garza with The Hispanic Agency and the Luncheon Sponsor was Trusted Home Lending. More than one hundred marketers attended the event, making it one of the most successful AMA events of the year.
Don't miss out - our NEXT AMA luncheon is Thursday, November 1!
Be a sponsor and GET NOTICED! Member sponsor gifts from our last luncheon include:
Las Vegas Publications
$30 gift basket from Great Harvest Bakery
$10 gift certificate to Origin India Restaurant
$100 in advertising in the Las Vegas Chamber of Commerce
Relocation Guide Sky High Marketing
$30 Office Desk Set
Winner of the free luncheon was Larry Sigurdson, Single Copy Marketing Manager, Las Vegas Review-Journal.
We are ALWAYS looking for luncheon raffle ticket member sponsors. If you are an AMA-Las Vegas chapter member, just bring a raffle prize to any of our luncheon meetings!
If you'd like more information about this and other sponsorship opportunities, contact Jennifer Mahar at (702) 416-3044 or jennifer@lvpublications.com.
Signature Luncheons
Don't miss our next luncheon on Thursday, November 1. Our speaker and host is Rossi Ralenkotter, CEO of the Las Vegas Convention and Visitors Authority and a respected authority on issues related to travel and tourism.
PLEASE NOTE THE CHANGE OF VENUE FOR THIS EVENT.
Date: Thursday, November 1, 2007
Time: 11:30a.m. - Networking
Noon - Lunch
Cost: $35 members, $45 non-members
Location: Cashman Center
850 North Las Vegas Blvd.
Las Vegas, NV 89101
Luncheon Sponsor: LVCVA
Annual Sponsor: AIS
RSVP: Click here to RSVP online Now!
About the sponsors
Rossi Ralenkotter
CEO
Las Vegas Convention and Vistors Authority
Las Vegas Convention and Vistors Authority
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center.
Advanced Information Systems
Founded in 1987 by Frank Yoder, Advanced Information Systems is a full-service Technology Solutions Provider with a proven 20 year track record in helping businesses achieve their productivity, customer relations and profit goals.
Click here to RSVP online Now!
Professional Development
Professional Development Event - Hispanic Marketing Seminar
The affluent Hispanic market in Las Vegas is growing rapidly and should be an important element of your marketing plan. Do you know how to communicate with this vital population?
500,000 Las Vegas Hispanics are waiting to hear from you!
Join the AMA and Regis University as they bring you together with four Hispanic marketing experts for a groundbreaking workshop on how to reach and communicate with this crucial market segment.
PLEASE NOTE THE CHANGE OF VENUE FOR THIS EVENT.
Date: Wednesday, November 14th
Time: 11:30 am - 3:00 pm
Cost: $35 Members, $45 Non-Members, & $25 Students
Location:
Panevino
246 Via Antonio
Las Vegas, NV 89119
Sponsor: Regis University Las Vegas
Topic: Hispanic Marketing
Speakers: Derene Allen, Ray Garza, Chrysanthe Georges, Diane Huth
Click here to RSVP Now!
About the Speakers:
 Derene Allen is a Managing Partner with the Santiago Solutions Group (SSG), a multicultural business strategy consulting firm. She is a Multicultural and Corporate Strategist specializing in linking the highest growth strategies with corporations' internal ability to deliver, and is an expert in creating new corporate metricing systems for multicultural initiatives.
She brings both Latin American and Caribbean, as well as U.S. multicultural expertise, having held numerous marketing positions in the United States, Brazil, Mexico and Peru. With SSG, Allen has retooled multicultural strategies for clients such as Johnson & Johnson, Herbalife, Nestlé, Ortho-McNeil, Pernod Ricard, IDT Telecom, Campbell's, among others.
 In the late 70's, Ray Garza rose to become one of the pioneers in helping to educate Corporate America about tapping the U.S. Hispanic market. 30 years later, Ray has successfully marketed products and services for some of the largest Fortune 500 Companies, has produced some of the nation's largest and most successful City events and sports and music spectaculars, which have been televised to over a quarter of a billion people throughout the world. Ray also has 15 years of social, NPO (nonprofit organization) and political marketing.
Some of the companies, world leaders and City/cultural events that Ray has worked with, managed and/or produced include McDonald's, Coca-Cola, AB, Procter and Gamble, Kraft and General Foods. Ray was retained to produce both Ronald Reagan's Presidential Concert Celebration of the 500th Anniversary of the Discovery of America, the World Cup Qualifying Game which qualified the United States Soccer Team to participate for the first time in World Cup History and worked with Robert Evans, Head of Paramount Pictures, to internationally market Pope John Paul's film, 'The Power of Faith'.
 Chrysanthe Georges is President of the Georges Marketing Group, a Las Vegas-based consulting firm dedicated to meeting the demands and needs of companies and advertising agencies seeking to better understand and communicate with Hispanics. Former President of advertising agency Adelante Hispanic Marketing, Ms. Georges has been a key influencer in creating Hispanic marketing success stories. Some of her clients include: Bank of America, Kayser-Roth, New York Life and Verizon Wireless.
A pioneer in Hispanic marketing, Ms. Georges has been marketing to Hispanics for well over a decade. She has worked in the Latin America division of Avon Products, held senior management positions at Citibank and MCI, and led the advertising teams of DMB&B in efforts to support Hispanic marketing launches for telecommunications leaders Sprint and SBC.
Ms. Georges is considered a superior Hispanic marketing strategist and is an expert in developing programs that address the intracultural marketing challenges of the growing U.S. Hispanic population. A leader in her field, Chrysanthe and the teams she has led have been the recipients of numerous industry awards and accolades. These include: John Caples Award, DMAW Maxi Award, Communicator Award, AGC Graphic Arts Award and Echo Award Finalist. In addition, Chrysanthe was a nominee for Hispanic Direct Marketer of the Year in 2003.
 Diane Huth is a nationally-recognized Hispanic marketing and branding expert, with more than 20 years experience working for leading consumer packaged goods companies including RJ Reynolds, Johnson & Johnson, Frito-Lay - PepsiCo Foods International, and Carnation/Nestle.
As VP of Marketing for Mission Foods, she was responsible for the national introduction of more than 15 products, including the launch of Guerrero Tortillas, which grew sales to more than $100 million in its first year on the market. As Director of Marketing for CBS TeleNoticias, she was responsible for the 24-hour news network's marketing and promotional activities in the U.S. and 22 countries of Latin America.
Today, Diane uses her Hispanic marketing expertise working for ADVO, a division of Valassis, developing national and regional print advertising solutions for Hispanic agencies and marketing organizations. Diane speaks fluent Spanish and Portuguese, has both an MA in Spanish and an MBA in International Marketing, and has lived and worked in Spain, Mexico, Brazil and Portugal.
About the Sponsor:
Regis University Las Vegas is an extension of one of the west's oldest and most respected universities. Rich with Jesuit tradition, the Las Vegas campuses and our main campus in Denver offer adults classroom-based and optional online choices in higher education. Regis provides convenient learning formats and options to serve adults who wish to advance in their careers, change professions, or update their knowledge and skills.
For more information, please visit RegisLasVegas.org.
Click here to RSVP Now!
AMA-Las Vegas Member Celebrations
Angela George has been promoted to the Director of Marketing and Public Relations for Southern Hills Hospital. For the last three years, Angela has been responsible for many highly successful Marketing and Community Outreach efforts along with the volunteer department of Southern Hills Hospital. Congratulations, Angela!
Good luck to our very own Las Vegas chapter AMA! We have submitted our entry for the Chapter Excellence Award for the 2006-2007 chapter year. Entries from AMA Chapters nationwide are judged in September on accomplishments during the chapter year.
AMA-Las Vegas New Members
Welcome to the following NEW AMA - Las Vegas chapter members who attended a recent new member breakfast.
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