What an exciting year we have planned for AMA-Las Vegas Members! Monthly luncheons with dynamic speakers, quarterly educational seminars, and networking mixers every other month; you will be sure to maximize your membership value by attending the wide variety of events we have in store. Additionally, we are rolling out this first edition of our new, monthly eNewsletter to highlight and connect members, and to keep members up-to-date on important information and events.

Another focus this year will be to bridge the UNLV student chapter to the valley's marketing professionals. We are seeking Member Mentors to serve as hosts each month as we invite students to our luncheons. If you are interested in serving as a Member Mentor, please let me (or another board member) know.

The American Marketing Association-Las Vegas Chapter is part of an international society, invested in the professional development of our members and advancing the marketing discipline. We hope you will join us each month as we grow together!

Take care,
Anita Stockbauer
astock26@aol.com

This section contains interesting articles relevant to today's marketing professionals.

DIVIDE & CONQUER Marketing News, 7/15/2007, Vol. 41 Issue 12, p15-19
This article examines how public use of the Internet for purchasing decisions has led to the ability of marketers to reach narrower consumer segments and build lasting relations with customers. Consumer segmentation is about understanding consumers and their behaviors in ways that make marketing more effective. An example is the use of gay, lesbian, bisexual and transgender (GLBT) sites by Hyatt Hotels & Resorts to market to that specific consumer. (click on "Divide & Conquer" link above for the remainder of this story)

William Crozer is the recently appointed historian for the Las Vegas AMA. He is the president of Fast Track Moving Media, a company that operates scrolling mobile billboard trucks with routes in Green Valley/Henderson and Summerlin. He and his wife Carrie started Fast Track as a means to release their creativity and share their talents. William is a graduate of the Culinary Institute of America, and Carrie has her BA in English and works as a photographer.

Fast Track Moving Media is the only mobile billboard company in the Las Vegas area that is completely carbon neutral, using bio-diesel fuel and carbon offsets to reduce their emissions. Fast Track also works with non-profit organizations, such as Crimestoppers, donating circulation space in an effort to give back to the community.

William is a member of the Henderson and Las Vegas Chambers of Commerce, the Kiwanis Club, the American Marketing Association, and LeTip Las Vegas.

Watch this section to stay on top of education information and student issues!

Want a great opportunity to highlight your company? Become a sponsor! AMA-Las Vegas has a wide variety of sponsorship opportunities available. One of these in particular is a Door Prize Sponsor. Here's how it works. You provide a gift valued at a minimum of $10 at any of our "door prize events". We include your company name and logo on the sponsor board at the luncheon, your company name is announced at the time of the drawing, and it's also included in the newsletter with the name of the winner! It's easy, economical, and a fabulous way to market your company! For more information about this or other available opportunities, contact Jennifer Mahar at (702) 416-3044 or jennifer@lvpublications.com.

Our monthly signature luncheons combine topical, informative speaker programs with the opportunity to network with marketers from around the Las Vegas valley - all packed into a short lunch hour!

AMA Monthly Luncheon

Date: Thursday, October 4
Time: 11:30a.m. - Networking; Noon - Lunch
Cost: $35 members, $45 non-members.
Location: Las Vegas Country Club
3000 Joe W. Brown Drive

RSVP: Click here for more information, and to RSVP!

Each year, the Las Vegas chapter hosts special events for its members and non-members alike.

Events coming soon!

AMA-Las Vegas Member Celebrations
Jennifer Mahar, VP of Sponsorship for the AMA-Las Vegas chapter, recently won six (6) district awards during her presidency of the Las Vegas Citivan Club. Civitan is a worldwide, all volunteer, non-profit service organization where members have an organized way of meeting community needs through hands-on service. The club focuses on helping developmentally and physically disabled individuals, as well as helping individuals, organizations and families in need.

Congratulations to our VP of Communications Amber Stidham and her husband Thomas on the birth of their new baby Brayden. He was born on July 31, 2007 and weighed in at 9 lbs. 4 oz!

Cashman Equipment broke ground July 2 on their new corporate headquarters located at 3300 St. Rose Parkway in Henderson. The General Contractor is Burke & Associates and the architect is SH Architecture. Approximate SF is 290,000 and the building is designed to be LEED compliant. CECo is going for the Gold designation. Contact AMA member and Cashman Equipment's Marketing Manager sandra_benton@cashmanequipment.com for more information.

Congratulations to Immediate Past President Kathy Cunningham on the birth of her new grandchild!

Cenicola-Helvin Enterprises, an Internet information resource company publishing a variety of web sites ranging from technology news to classified advertising, has recently moved to their new $1.1 million facility and data center. This new facility acts as the company's self-owned corporate headquarters and data center. Jeff Helvin, VP of Technology for AMA-Las Vegas is Cenicola-Helvin's vice president. Their updated contact information is 6348 S. Rainbow Blvd. #110, Las Vegas, NV 89118 P: (702) 312-9444.

Comments, questions, want to volunteer? Have member news for our "A Reason to Celebrate" section? Contact us!

AMA Las Vegas Chapter
2245 N. Green Valley Pkwy
PMB #506
Henderson, NV 89014

Web: http://www.amalasvegas.com
Email: Astock26@aol.com
AMA Hotline: (702) 593-0883

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Sponsorship opportunities now available. If you're interested please fill out the contact form and you will be contacted shortly.